by Martha Hicks Leta
Fitness Together Studios of Eastern New England were recently recognized by the American Diabetes Association for two areas of outstanding achievement in fundraising for Boston’s 2010 Step Out Walk to Stop Diabetes.
Presented on August 10 at the Boston Step Out Kick Off Rally at Franklin Park Zoo, the first award recognized the Fitness Together Eastern New England Owners group for the outstanding achievement of raising over $54,000 through the 2010 Cardio for a Cure program.
Award presenter and Step Out co-chair Jamin Reda said, “Through their Cardio for a Cure program, with their clients, they were able to both raise money and recruit participants for the walk while at the same time motivating clients to exercise, which we all know is such an important part of both managing diabetes and also preventing it.”
Accepting the award for Fitness Together Studios was Steven Lichtman, owner of four Fitness Together studios and president of Lichtman Marketing Group, which coordinated fundraising efforts for studios in Massachusetts and Rhode Island. “For those of us that have friends and family living with type 2 diabetes, that’s the big reason why Fitness Together is doing what we’re doing. We’re helping a lot of people to get healthy, to lose weight, to lower their blood glucose levels and hopefully help them overcome this disease” said Lichtman.
Leslie Thornton, client of Fitness Together in Arlington was also recognized for achieving Top Individual Fundraiser status for last year’s Step Out Walk by raising $10,143, which she was able to do through an employer gift-matching program. Steven Lichtman accepted the award on behalf of Ms. Thornton and Fitness Together in Arlington.
The rally, held at Franklin Park Zoo on August 10 provided information for participants in the upcoming Step Out Walk, and recognized past achievements of individuals and corporations in raising awareness and funds for the American Diabetes Association.
The 2011 Boston Step Out Walk to Fight Diabetes, in which participants raise funds for community-based education programs, to protect the rights of people with diabetes and fund research to find a cure, will begin at Boston Common on October 22.
For more information on the Step Out Walk nearest you go to stepoutdiabetes.org.